I believe this to be significant news coming from Microsoft and Salesforce. it very well could change the CRM landscape permanently.
Microsoft and Salesforce.com have become corporate buddies, pledging to integrate their flagship products in what they’re calling a “global, strategic partnership.” The agreement calls for Salesforce.com’s CRM (customer-relationship-management) software to be integrated with Microsoft’s Windows OS, Azure cloud computing platform and Office suite, the companies said. Although Microsoft has its own competing Dynamics CRM software, the deal comes in response to intense demand from customers who use Salesforce and Microsoft products and want them to work better together, the CEOs of both companies said during a press conference.
“This partnership is about helping customers extract more value from our technology. It gives them access to the services they need to be productive, to collaborate, to market, to sell, wherever they work,” said Microsoft CEO Satya Nadella. “At Microsoft, we’re focused on building the best productivity experiences and cloud platforms and on enabling our customers to thrive in a mobile-first, cloud-first world.” Meanwhile, Salesforce CEO Marc Benioff said, “customers need and they want us to work together. They want this partnership badly. They want to be able to work with Office 365, with Excel, with Outlook, with all of Microsoft’s apps and to be able to work with Salesforce and for us to work together for our customers’ benefits.” Nadella added that Microsoft will pursue other partnerships like this one that boost Microsoft platforms through integration with third-party products and make life easier for common customers. “With that spirit in mind, I want to approach partnerships that add value to entire industry,” he said.