07 June 2011

Padworx Creates Alice – Madness Returns Storybook App

Padworx Creates Alice – Madness Returns Storybook App JUNE 07, 2011  Brody, Daniel  COPYRIGHT 2011 Yom Shore Ventures LLC

PadWorx Digital Media, Inc., has put the finishing touches on its latest project, Alice: Madness ReturnsTM Storybook App. Created in conjunction with Electronic Arts, the app is designed to bridge the gap between games American McGee’s Alice and Alice: Madness Returns. The storybook app introduces readers to the world of Alice as imagined by acclaimed game designer American McGee, recapping the events, characters, and environments from the first game while setting the stage for the visionary world of Alice: Madness Returns.

“It was an amazing experience for us to work with EA and American McGee’s company Spicy Horse on such an intensely realized project,” said Jeffery Alan Schechter, Creative Director and President of PadWorx Digital Media, Inc. “American McGee’s Alice is a legendary title in the game industry, and just being mentioned in the same breath is a real honor.”

“We needed a partner who could bring the incredible story and styling of Alice: Madness Returns to life, we wanted to set the bar for what a free interactive storybook experience could be, and we needed it done fast,” said Ben Swanson, Online Marketing Manager at EA. “PadWorx stepped up and not only delivered a beautifully intense book in record time – just six weeks – they also simultaneously developed the book for iOS, Android, and even a Flash version that’s playable from inside our Facebook page. These guys are rock stars!”

PadWorx Digital Media, Inc. worked closely with game developer Spicy Horse to create what has been described as the most intense reading experience ever on a mobile device. Rated 17+ by iTunes, the Alice: Madness Returns Storybook is a free download and is both a prequel and a companion to the upcoming EA game Alice: Madness Returns.x

PadWorx Digital Media was founded by Schechter, a two-time Emmy-nominated writer and producer, and Tod Baudais, a game developer and former head of software at STARZ Animation, and Dan Brody iHorse Ventures and CTO.

About PadWorx Digital Media, Inc.: PadWorx Digital Media, Inc., founded in 2010 and headquartered in Toronto, Ontario, is an independent developer of software for tablet PCs including Apple®iPad™. The development team is dedicated to combining proprietary technology and innovative ideas in order to create new ways for readers to experience entertainment and literature. PadWorx Digital Media’s products are developed on their own proprietary game engine.