15 November 2011

Padworx PUFF, THE MAGIC DRAGON App

Padworx PUFF, THE MAGIC DRAGON App NOV 15, 2011  Brody, Daniel  COPYRIGHT 2011 Yom Shore Ventures LLC

BY PETER YARROW & LENNY LIPTON & ILLUSTRATED BY ÉRIC PUYBARET & DEVELOPED BY PADWORX ‧ RELEASE DATE: NOV. 15, 2011

An interactive take on the classic folk song sluggishly brings this familiar tune to life.

Leveraging both the striking illustrations from the 2007 book and the familiar music, this tale should translate naturally to the digital format, but the animation hamstrings a seamless presentation. Many scenes feature Jackie and Puff frolicking. There are some pluses: Simple navigation enables readers to move back and forth by clicking arrows in the bottom corners of each page, while an additional feature allows them to jump directly to particular pages. Other interactive opportunities include clicking on stars sprinkled throughout the text and thereby animating certain creatures, swiping pages to the left and right to expand the illustrations and, in one instance, tilting the iPad to steer a ship. Readers can enjoy the book by following along to the song, reading to themselves or listening to a narrator.

PadWorx Digital Media was founded by Schechter, a two-time Emmy-nominated writer and producer, and Tod Baudais, a game developer and former head of software at STARZ Animation, and Dan Brody iHorse Ventures and CTO.

About PadWorx Digital Media, Inc.: PadWorx Digital Media, Inc., founded in 2010 and headquartered in Toronto, Ontario, is an independent developer of software for tablet PCs including Apple®iPad™. The development team is dedicated to combining proprietary technology and innovative ideas in order to create new ways for readers to experience entertainment and literature. PadWorx Digital Media’s products are developed on their own proprietary game engine.