14 March 2014

Yield Technology Marketing Automation Turn Around

At the behest of Sygnus Ventures of Toronto I was tasked in September with the turnaround of a failing asset. Yield Technology originally 80/20 Solutions was one of the first marketing automation system.

  • In first 90 days got business to break even operations
  • Created a product road map for 180 day turn around
  • Moved most of the development to offshore
  • Landed new customers see above as example
  • Created reseller program
  • Add new services Mobile CMS for instant mobile sites and Ad Server service to help client’s ad value and revenue.
  • Design technology based marketing programs for clients driving ROI